Thursday, 26 November 2009

Friday, 20 November 2009

Seeing the Wood and the Trees

Pentacle's own Design-Led Innovation 'Big brain' Colin Burns led this month's Evening Inspiration global mini conference. He took us on a fantastic journey from funky cassette recorders through tiling retailing to closely observing other people eating yoghurt. Along the way we learnt how not to use focus groups, we were taught how to use all five of our FiveEyesTM to observe and discovered that many people were 'secret yoghurt lid lickers.' He made sure that we could access valuable insights by seeing the P.O.I.N.T.TM

If you want to share similar inspiration you should take a look at next year's Third Thursday of the month Inspiration Evenings and perhaps come and join in a couple. You can find out more at and then perhaps you too can see the wood and the trees!