David Lomas sketches his way to an Innovative Future at The Travel Convention 2012

Image courtesy of Ohmega1982/FreeDigitalPhotos.net

A thumbnail sketch of a decade of changes in the travel industry would include: ever more affordable prices as the budget airline phenomenon continues to grow, do-it-yourself holiday planning via the internet and much more. To compete, travel agents need to be at the cutting edge. Each year travel agents get a chance to meet other members of the Association of British Travel Agents (ABTA) at the The Travel Convention. They hear from experts and have an exchange of ideas about the holiday business. The, and this was one convention This year they made sure that everyone got on the correct flight to Travel Convention 2012 in Turkey.

Pentacle's Dr David Lomas led an engaging session on “Innovating for lasting impact”. David illustrated his key points, live drawing on a white on black screen to the delight of several delegates. Tweets from his session are probably the best summary...

@vlb2: #abta2012 great session from David Lomas on how not to squash innovation. . Using his 'rabbit' model . .

@sellinglonghaul: Dr David Lomas just impersonating a rabbit on stage #abta2012 to demonstrate how to nurture a good idea! Raised a smile

You can see a clip of David in action in the video below: