Mr Bean smashes the glass barriers to strategy at Pilkington

Pilkington Executives were treated to a challenging session on what 'Strategy' means in the current turbulent times. Starting by referring to Porter and other traditional strategists as 'old fellows', Christophe Gillet led a romp through ideas and modern practice. He pointed out that less than 5% of 1950's Fortune 500 are discrete entities today and then went on to explain what differentiates Old and New World strategy. He illustrated the need to focus on strategic events (irreversible and organisation wide) rather than strategy, by describing the antics of Mr Bean ending with an explanation of how all trade comes from what he termed a 'misunderstanding of value'.