Putting the human back into Business

Do you remember, not very long ago, when every customer counted and every touch point and experience was unique and personalised?

No. Neither do I. I think it is a myth brought on by watching too many heart-warming period dramas as a child. It may have been true at the corner shop, but was rarely if ever true of larger organisations.

What we recognise at Pentacle is that the environment in which organisations operate has become more complex; this may be due to globalisation, speed of communication or international competition. The more complex their environment becomes, the more those organisations are forced to adopt inflexible processes and one-size-fits all solutions that suit the organisation but rarely satisfy the consumer. They become "inhuman".




Nowadays, consumers are searching for authenticity and genuineness. These attributes do not come out of a tin marked "Humanity"; they are created by embedding a culture that places the consumer, or final user, at the heart of decision making. This means giving individual staff members autonomy and delegating power to the person who has the greatest expertise; usually the person closest to the customer.


At Pentacle, we are educating and enabling organisations to create and deliver authenticity to their customers by helping their employees to increase their capacity to manage complexity without becoming slaves to process or getting caught in the headlights of change.

We are helping companies to put the human back in their business.