Since we don't get a second childhood.....

What do you do when your Children's charity encounters the New World? 

The new world changes everything for everyone even if your mission in life is to ensure that children have the best childhood they can.  Children in Need, the BBC charity, just like the rest of the world is facing growing expectations from customers (donors want to know more) more challenge with a tough economic climate, multiple choices to reach their audience as media options multiply and many other challenges you would find familiar. 

David Ramsden and his team are rapidly moving into the New World  developing new philosophy for both raising and distributing the funds and doing this across the UK through a dedicated and energetic team.  The focus was on more and faster so that children across the UK would have better childhoods not in the future but now. 

To accelerate the process Professor Eddie Obeng was invited to participate in a workshop at the Leadership College in Nottingham to share consolidate and plan the future.  Eddie Spent the time he had with the group sharing some of the tools and tricks of surviving and thriving in the New World - He shared with them the WorldAfterMidnight video (from WorldAfterMidnight.com) and together they used the EDD PET (Performance Enhancement Tool) to explore creatively what to change for real to make the difference.  Eddie also shared with them a number of PETS for gaining speed through alignment, understanding the underlying barriers to change and engagement.

 

Since we don't get a second childhood... every second counts!

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