Monday, 10 April 2017

Social Media has it's own 'Artificial Intelligence'

The last ten years of your life have been spent on social media.  And since we are alike, I guess most of your time has been spent typing text and attaching videos and pictures.  It's a bit like having your own mini BBC. You broadcast a little thing and then someone broadcasts back at you.  You smile, feel satisfaction but not completely because you never really interact as real emotional people.  If you want to understand this more deeply, read my previous blog that proclaimed loudly, “I don’t want to interact with data, I want to interact with people!   
I said Social Media 2.0 needed to be interactive.  I compared it how I and my clients live and work on QUBE and pleaded for change. Then along came Meerkat with it's live streaming app. Hooray! Even though it only streamed one to many. Every budding Hollywood star was up on Meerkat broadcasting like crazy. But all that attention brought predators to the poor critter. In no time Periscope had pounced on the Meerkat - even though it was stood up tall on it's hind legs to look as scary as possible.  And then it was finally killed and stuffed by Facebook's Live.  It seems social media is learning. but perhaps it's learning the wrong things.  I read recently that the bulk of views on live happen after the event and not live.  And to some extent it is evolving into an instant front-end for a YouTube like service. 
I guess it means we're back to the old clichés from Henry Ford and Akio Morita of SONY about breakthroughs.  People wanting faster horses or insisting that, "No one would want to listen to music whilst on the move."  The breakthrough in social media is going to need vision and leadership, not just jumping on the fastest moving horse or Meerkat.
It's as if Social Media has it's own version of machine learning and is evolving just the way it damn well pleases.  Even if that doesn't enrich your life.
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