Sixty Six Tigers Loose in Hospital Wards!

No, not really. But sixty six marketing, sales and supply chain executives supporting Tygacil let their brains run riot in a session titled What's the BIG idea? in Montreux. The session led by Professor Eddie Obeng was aimed at one of the worlds most effective and relevant antibiotics Tygacil. Tygacil with its tetracycline-based molecular structure has the ability to really get under the skin of bacteria and stay there, This makes it very effective across a broad spectrum. For troublesome bugs like MRSA, and for a selection of patients who need an early result, it becomes the first, second and final line of defence being effective where other antibiotics have been rendered less useful due to the bug's ability to shrug them off.

The team of tigers worked at breakneck speed, through three stages of the Pentacle R.A.B.B.I.T. model, Creating the Opportunity (through creativity techniques from the Pentacle Magic Box of Tricks including Back-to-Front, Calling in Other Professions, Excursion Thinking & Random Connections) Engaging Commitment (understanding resistance to change by publicly de-risking using Hopes&FearsTM, engagement through IDQB TM) to Making it Happen (GapLeapTM and StickyStepsTM)

So beware. If you're a bug and you think you're tough your hours are numbered, the Tyga's going to get you!