When it comes to Gaming, Insight is better than Foresight or Hindsight

One of the world's leading leisure groups, Rank, has begun to stretch its capability to deliver services and brands developed and driven from customer insights. Pentacle introduced the Mecca, Grosvenor and Rank Interactive teams to several of its most effective models and frameworks. Starting from the overarching and popular R.A.B.B.I.T. TM model managers were taught how to slow-down and observe through FiveEyesTM, how to check the relevance of insights by jumping the five BunnyHopsTM to using the P.O.I.N.T. TM framework for capturing and storing insights....