Friday 19 October 2012

You simply must meet Middleton Burgess...


There's an old saying we've all heard: “it's not what you know, it's who you know”. But if you don't know as many whos as you'd like to know, how do you get to know more? Well, if you know Middleton Burgess, they may be able to help. Middleton Burgess are a business-to-business events company, allowing a veritable who's who of executives to meet, mingle and network in formal and informal settings. It's an invaluable service, even in this age of emails and LinkedIn.

Middleton Burgess's Strategic HR Network held their 7th Annual Conference at the Radisson Blu Portman Hotel in London, with the theme being Driving Agility and Resilience Through Strategic HR. The conference had six streams of content, allowing delegates to pick the panels most relevant to them, but there were also keynote presentations for everyone present from Terry Morgan, chairman of Crossrail, Graeme Codrington, co-founder of Tomorrowtoday, and of course, Prof Eddie Obeng. Eddie closed the conference by talking about practical ways to deliver agility and resilience – it's not about the choices of the individual, but the choices of the support network. Technology needs to be used to take the stress off of people.

To prove this point, Eddie used QUBE to allow Dr David Lomas and Toby Scott to run a tutorial – despite being hundreds of miles away. The audience watched amazed as David's “Qubot” explained to them how to GapLeapTM, while Eddie told them that travelling long distances (or any distances for that matter) was one gap they didn't have to leap any more, as QUBE combines a nice environment to meet in with the convenience of virtual communication. So maybe it's not so important who you know as QUBE you know.

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