ATS Tyre Eddie Out

There are over 400,000 lorries on Britain's roads, a vital backbone of trade that keeps the country running. But that all falls apart if the lorries themselves aren't running. That's where ATS Euromaster comes in. They provide top-quality servicing and branded tyres, not just for heavy goods vehicles, but for normal cars, vans and motorbikes as well. Now they've decided to “raise the bar” and take the passion and energy of their team to a new level.

ATS arranged an intense two day course for their employees, hosted by several members of senior management, including CEO Ian Stuart. Following an engaging and dynamic first day with Paul Bennett of Henley Business School, Prof Eddie Obeng kept up the traction with a session on being a courageous leader. Rather than a re-tread of previous ideas, Eddie acted as ATS's “how guy”, showing them how to transform deeply-held values and solid strategy into future success. It may have been tyring, but now that ATS have a firm grip on New World thinking it should be a Goodyear for them.