Stopping the Indians turn into Cowboys

Doing business should be simple. If you want the supplier's product or service more than you want your money, and they want your money more than they want their product, then everyone comes away happy.
But this can also be hard work, and shortcuts that economise with sound ethics can look appealing, especially when business is growing at over 20%.
Will Stevens was in Mumbai last month, spending time helping young salespeople in Dow Chemicals adopt sound principles of selling that conform with honest values, and turn these into winning traits. Working with over 30 managers and sellers, Will took them on a journey to understand how people buy, how decisions are made, how to communicate an accurate and compelling business case, and how to make sure that both supplier's and customer's interests are served in a business relationship.
"...great learning experience for getting to know more about strategic selling." "...gave a thorough insight on various buying influences and their perspectives." "...the instructor was very motivating and encouraging."
This was Will's second trip to India this year. He came across no cowboys, but did eat lots of curry.